Privacy Policy

Introduction
The privacy of our website visitors is very important to Furme, and we are committed to protect your personal data. Most of our processing of your personal data is needed for us to perform our contractual requirements to you, and other kinds of processing relies on Furme´s interest for processing as set out below. The Policy applies when Furme provides services and products related to purchase, service matters and other contacts with us. This policy explains what we do with your personal information.

How we collect your personal data
Furme is responsible for the data stored. Furme aims to process all personal data in a legal, open and fair way in accordance with applicable law (General Data Protection Regulation). The following types of personal information may be collected, stored, and used:

1. Information about your computer including your IP address, geographical location, browser type and version, and operating system

2. Information about your visits to and use of this website including the referral source, length of visit, page views, and website navigation paths.

3. Information that you enter when you register with our website, such as your email website.

4. Information that you enter when you create a profile on our website. For example, your name, profile pictures, gender, birthday, relationship status, interests and hobbies, educational details, and employment details.

5. Information that you enter in order to set up subscription to our emails and/or newsletters.

6. Information that is generated while using our website, including when, how often, and under what circumstances you use it.

7. Information relating to anything you purchase, services you use, or transaction you make through our website, which includes your name, address, telephone number, email address, and credit card details.

8. Information that you post to our website with the intention of publishing it on the internet.

9. Any other personal information you send to us.  

Using Personal Information
Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following

1. Administering our website and business

2. Personalizing our website for you

3. Enabling your use of the services available on our website

4. Sending you goods purchased through our website

5. Supplying services purchased through our website

6. Sending statements, invoices, and payment reminders to you, and collecting payments from you.

7. Sending you on-marketing commercial communications

8. Sending you email notifications you have specifically requested.

9. Sending you our email newsletter if you signed up for it (you can unsubscribe at any time).

10. Sending you marketing communications relating to our business or the businesses of third parties which we think may be of interest to you.

11. Providing third parties with statistical information about our users.

12. Dealing with inquiries and complaints made by or about you relating to our website

13. Keeping our website secure and prevent fraud.

14. Verifying compliance with the terms and conditions governing the use of our website.

15. Credit card details: If you make a purchase online and chose to pay by credit card, you will provide your credit card information on our website to finalize your purchase. Your credit card details will not be saved by us and are encrypted using an SSL certificate. The processing of your credit card details is necessary for us to be able to fulfill our contractual obligations to you. We work with STRIPE for all purchases online.

16. Previous purchases and returns: we will store information regarding your purchases and returns online. Such information encompasses product, size, price and date of purchase.

17. Anonymized data: We may also use anonymized data for our internal marketing and demographic studies to analyze, profile and monitor customer patterns in order for us to be able to improve our products and services. We will not, without your expressed consent, supply your personal information to any third party for their or any other third party’s direct marketing.  

Sharing personal information
Furme may share our customers data to employees and selected supplies that perform services on Furme´s behalf. Example of services are fulfilling orders and delivery of orders, processing payments, carrying out promotional services or data management, to maintain our website, to distribute emails, to send out our newsletter, to provide client communications and to manage our customer database.  As necessary, the personal data you provide to us may be processed by these third parties, solely on Furme´s behalf and in accordance with our instructions as data processors. We do not authorize any of our suppliers to make any other use of your personal data.

International data transfers
We may share data and information that we collect may be stored, administered in, and transferred between any of the countries in which we operate in order to permit us to use the information in accordance with this policy.

Your data subject rights
If you want to exercise your rights, please send us an email at info@furme.se Please note however that if you want to send a complaint with the supervisory authority, you need to contact the authority directly. Notwithstanding anything to the contrary herein, Furme reserves the right to keep and process your personal data in accordance with this policy to the extent necessary to perform our contractual obligations to you, and to the extent we are required to process your data by law or in order to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions.

Your rights
You have the right to request us to change inaccurate personal data concerning yourself, and to complete incomplete data. Under certain circumstances you are entitled to request that we erase your personal data or restrict our processing of your data, for example when it is no longer necessary for us to process your data taking into consideration the purposes for which they were collected. If you do no longer wish to receive our newsletters or other emails, you can unsubscribe as indicated in the particular communication, i.e. by using the unsubscribe link which is included on all newsletters and other emails. You may also contact us at info@furme.se

Saving data
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Unless you actively chose to sign up for our newsletter at a time of purchase online – we will not use your email-address for any other purpose than to reach you in relation to your recent purchase (receipt, order confirmation, shipping status etc). If you have signed up for our newsletter we will save your data for as long as needed to provide you with this service

Use of cookies
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our service.

Cookies are used to tell the web server that you have returned to a specific web page, so you can get a personalized experience when come you back to the site again You can choose whether to accept or decline cookies. Most browsers accept cookies automatically, if you prefer you can change your settings to not accept cookies.

Furme´s website uses cookies to help you get a personalized internet experience on our website and in our marketing campaigns.

FURME AB use these cookies to give you a better shopping experience by giving you more personalized website/advertising/newsletters and help to optimize our websites by seeing what our customers like and what areas we can improve.

Google Analytics
Furme´s website use Google Analytics and Adwords to help us analyze the users behavior at the site.  The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

For questions, please contact Furme AB at info@furme.se